Made To Stick Messaging

The communications experts at Decker have joined forces with Chip and Dan Heath, authors of the best-seller Made to Stick, to design a program that will make your ideas stick with your customers, coworkers and bosses – and maybe even your kids.

With expert instruction in a fun, interactive environment, you'll learn to:

• Beat the 'Curse of Knowledge', the single biggest obstacle to clear messages
• Create a message that your listener will hear and act on using the Decker Grid System
• Find the "core" of your idea (and why so many communicators inadvertently bury it)
• Use the principles of memory research to make your message unforgettable
• Make data and numbers stick using the "human scale principle"
• See how the six principles of sticky ideas can transform messages at all levels: from speeches to presentations to your very next email and phone call.

You'll come prepared with a pitch in mind, and actively work on it throughout the day as you're led through the principles to make it stick. Then see for yourself how you transformed your own idea. Ideal for leaders, sales people, speakers, managers and professionals who must persuade and convince others to action.

Agenda

The program runs from 8:30am – 5:00pm. Breakfast and lunch are provided. Please click here for location information.

• Morning
  The Pitch: Take One
  Introduction to Stickiness
  Focusing Your Message: The Decker Grid and SUCCESs Principle #1 – Simple
• Afternoon
  Making It Stick: SUCCESs Principles #2-6 –
          Unexpected, Concrete, Credible, Emotional, Story
  The Pitch: Take Two
  The Continuous Improvement Process